In today's talk Rosie will be looking at a structure for planning your search appearance, both paid and organic (PPC and SEO). She will have some tips and tools which can make the process easier too. Rosie will also talk about measurement to help tie together the whole process, and look at how both SEO and PPC efforts can be tracked and reported on, and how to get useful insight out of the reports in GA4.
✔ Why improving search presence is vital for effective digital marketing ✔ Planning for both SEO and PPC ✔ Tools for research and preparation ✔ Tracking progress and improvements ✔ Gaining valuable insight from Google Analytics
About Rosie Blamey:
Rosie is the Learning Design Manager at Archant, and it's her job to look after all their learning and training content for their commercial teams. She specialises in taking all sorts of digital marketing subjects, from Social Media to SEO to Analytics, taking those sometimes very technical subjects and making them accessible and helpful for everyone, no matter what their existing knowledge level is. Rosie recently spoke on their Insight Day series on the subject of "What do you need to know about SEO in 2021?".
